Take Control

I Don't Like How ChatGPT Describes Me — Here's How to Change It

When you asked ChatGPT about yourself, the answer was... not great. Here's why that happens and what you can do about it.

8 min read

Quick answer

ChatGPT describes you based on what it learned from the web
If directories have old or wrong info, ChatGPT will repeat it
You control this by controlling your online presence—especially NAP data
Update directories + improve your bio content = better AI descriptions

You did the thing everyone tells you not to do. You Googled yourself.

Except you didn't Google yourself. You ChatGPT'd yourself.

You typed: "Tell me about [your name], real estate agent in [your city]."

And the answer was... wrong. Or outdated. Or weirdly generic. Or missing the things that actually make you great at your job.

Maybe it said you specialize in something you haven't done in years. Maybe it mentioned your old brokerage. Maybe it called you "an agent" when you've been a broker for a decade.

Or maybe—and this is the really frustrating one—it described you like you're just another generic realtor, when you've got 20 years of experience and a specialty that sets you apart.

Take a deep breath. This is fixable.

Why ChatGPT gets it wrong

ChatGPT doesn't have a special file about you. It doesn't know you personally. Everything it "knows" came from text on the internet that it read during training.

Think of ChatGPT as an incredibly well-read person with imperfect memory

Imagine someone read every directory listing, review, and website about you—but read them months ago, and some of the sources were outdated even then. When they try to describe you now, they're working from fuzzy, potentially stale information. That's ChatGPT.

So if ChatGPT gets you wrong, it's because:

The sources were wrong. Old directories, outdated bios, previous brokerage info that never got cleaned up.
The sources were sparse. Not enough content about you online for AI to understand what makes you unique.
The sources were generic. Your bio says "experienced agent who cares about clients" just like every other bio. AI has nothing distinctive to latch onto.

What you can (and can't) control

What you CAN'T do: Email OpenAI and ask them to update your profile. ChatGPT doesn't work that way. There's no "edit my listing" button.

What you CAN do: Control what's on the web about you, so that when AI models are updated (which happens periodically), they learn the right things.

This is a two-part fix:

NAP consistency — Make sure your basic business info is correct everywhere
Bio optimization — Make sure your professional descriptions are distinctive and up-to-date

Part 1: Fix your NAP (the foundation)

Before you worry about how you're described, make sure AI even knows who you are correctly.

1Audit your directory listings

Check the 7 directories AI trusts most: Google Business, Zillow, Realtor.com, Redfin, Yelp, Facebook, BBB. Look for:

Wrong or old addresses
Incorrect phone numbers
Name variations (Inc, LLC, etc.)
Old brokerage affiliations
"Retired" or "inactive" flags

2Standardize everything

Choose your canonical NAP—exactly how your info should appear—and make every directory match. Same name format. Same address. Same phone number. Copy-paste, don't retype.

3Remove duplicate or outdated listings

Search for old versions of yourself: previous brokerages, old office addresses, listings you forgot about. Request removal or update them.

Part 2: Optimize your bio (the differentiator)

Once your NAP is solid, the next question is: what do those directories actually say about you?

Most agent bios are painfully generic:

Generic bio (what AI learns)

"Jane is a dedicated real estate professional committed to providing exceptional service to her clients. She has been in the industry for 10 years and loves helping people find their dream homes."

There's nothing wrong with this. There's also nothing distinctive. AI reads this and thinks: "So... she's like every other agent."

Compare that to:

Specific bio (what AI learns)

"Jane specializes in helping first-time homebuyers navigate Austin's competitive East Side market. She's closed 47 deals in 78704 and 78702 zip codes since 2019, with an average of 2.3% under asking price for her buyer clients. She speaks Spanish fluently and works extensively with relocation clients from the tech industry."

Now AI has something to work with. When someone asks "Who's a good agent for first-time buyers in East Austin?", there's a much better chance Jane comes up.

What makes a bio AI-friendly?

Specific geography — Neighborhoods, zip codes, cities you focus on
Specific client types — First-time buyers, investors, relocations, luxury, etc.
Specific numbers — Years of experience, deals closed, average sale price
Specific differentiators — Languages, certifications, specialties
Current information — Updated within the last year

Where to update your bio

Focus on the same directories where AI looks for business info:

Google Business Profile — Your business description
Zillow agent profile — This is often the richest source of agent info for AI
Realtor.com profile
Your brokerage website
Your personal website (if you have one)
LinkedIn — Yes, AI reads LinkedIn too

Make all these descriptions consistent in theme, but not identical in wording. Use the same key facts, but phrase them differently for each platform.

How long until ChatGPT updates?

Here's the frustrating part: you can fix everything today, but ChatGPT won't immediately reflect those changes.

AI models are trained periodically, not continuously. The version of ChatGPT you're using today was trained on data from months ago. Your updates will be reflected in future versions—but there's no specific timeline.

However:

ChatGPT with web browsing can pull more current info
Perplexity and similar AI tools search the web in real-time
Future AI updates will include your corrected information

The point is to fix it now so you're positioned correctly going forward.

Start with your NAP

Before optimizing your bio, make sure AI even has your basic info right. Our free NAP Check tool audits the directories that matter most.

Check My NAP (Free)

Want help with the bio part? Our Bio Generator tool creates AI-optimized professional bios that give AI the specific, distinctive information it needs to describe you correctly.

Related reading: